HOOD PARK
Worked with building management to create a brand strategy that would attract, engage and better serve visitors. The iconic Hood brand color and illustrated way finding maps draw pedestrians into the space while providing intuitive orientation tools. A race track inspired fitness center glass privacy film and ice crystal glass graphic for "The Cooler" lounge, add character to the different amenity spaces. Employees are welcomed by an anamorphic illusion - when viewed from a certain point the graphic aligns to form the old Hood logo.
SERVICES
Art Direction / Environmental Graphics / Project Management
TEAM
Completed while at Fusion Design Consultants Inc.
Creative Direction: Shanna Rojas
Fabrication: Applied Image Inc.
Mural: Studio Fresh Boston
Photography: Neil Alexander